Product Placement Strategy

Product placement strategy in retail environment is the planning related to where to best place products in stores for optimal visibility and making it easy for shoppers to find. This is a combination of visual merchandising, product display strategy, and store layout. But determining the best placement strategy for different products is more science than guesswork. It’s important to have access to systems that generate and analyze insights that will help you efficiently compare your on-shelf SKU location against sales performance to see if products are selling well in their current placements.