Store demos are live demonstrations or samplings of products inside retail store locations. They can be an excellent and delicious way for brands to stand out among shoppers. Demos are often held as part of a larger experiential marketing strategy, but they can be...
Staff scoring is the act of grading employees on various qualitative factors. Scoring criteria could include engagement, reliability and quality of work. Any company that hires on-demand workforces (a sprinkling of interns, contractors or freelancers) can use staff...
Showrooming is when a customer will visit a store to see a product in the flesh but then goes on to purchase it from an online retailer. This happens because many people prefer seeing first-hand what they are going to buy, but things are often available cheaper from...
Reserve Online, Pickup In-Store (ROPIS) is a shopping model which allows customers to visit your website, research and then reserve the item they want, and then come to the store to purchase their item after inspecting in person. This saves on returns by allowing the...
Research online, purchase offline (ROPO) is a trend, similar to showrooming, where the customer takes time to thoroughly research and read reviews on the retailer website to qualify their buying decision; when they are ready to purchase, they come into their local...
Reminiscent of everyone’s favorite type of party-on-a-budget, a BYOD strategy allows employees to use their personal device, like a tablet or smartphone, for work instead of a company-issued one, which can be more convenient. However, companies must balance the...
