Geofencing

You can think of a geofence as a virtual perimeter for a real-world geographical area. It is a location-based, dynamically generated radius set around a point location, like a store, or a pre-defined set of boundaries, like a school zone. For location-aware devices, a location-based service (LBS) can trigger an alert or notification to both a user, as well as the owner of the geo-fence, when entering or exiting the geofence. If the user has set the proper opt-in approvals, once the geofence recognizes the device within the parameter, information can be sent to a mobile phone number or an email attached to the account.