A product is considered part of a private label when it is manufactured by a third-party but sold under the brand name of the retailer. A benefit to this is that the retailer gets to specify everything about the product from the ingredients and packaging to the label. This contrasts with buying products manufactured by other companies that come adorned with their brand names.
Private Label

Movista Inc. is a Software as a Service (SaaS) company created by a team of retail veterans, merchants, and innovators who believe the future of retail work is radically transparent and collaborative.
To realize that vision, we've built a platform that is transforming the execution of all work by all teams in the retail ecosystem. It's safe to say our SaaS is world-class.
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