Visual merchandising is the act of creating appealing displays that will cause the customer to purchase goods. This is proven to be an effective means of driving foot traffic and sales. Effective visual merchandising will bring customers into the store and encourage them to make purchases. Visual merchandising begins on the outside of the store, often with attractive window displays, to entice the customer to come inside.
Movista Inc. is a Software as a Service (SaaS) company, created by a team of retail veterans, managers, merchants and innovators – supported by a team of critical thinkers and problem solvers.
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