A stockout, or out-of-stock is a situation where the retailer does not physically possess a particular product category, on its shelf, to sell to the customer. Although out-of-stocks can occur throughout different points of the supply chain, retail out-of-stocks are...
Merchandising software refers to various programs that help with in-store merchandising, planning, design and compliance. Merchandise software can be used to verify that work was done the right way, distribute tasks, troubleshoot problems and more. Using the right...
Frontline workers are employees who work within essential industries, and who must physically show up to their jobs, as their roles are critical to keeping a community running. Some examples of frontline workers are those who staff grocery stores and restaurants,...
The field team includes a range of utility players: merchandisers, brand ambassadors, sales reps, demo specialists and others who make in-store product dreams come true! Field teams are responsible for executing store-level retail strategy and ensuring customers have...
Field representatives are the face of a brand when it comes down to it. They interact with customers and are responsible for setting up products in stores. They often travel from store to store, serving as brand ambassadors, sales representatives or merchandisers....
Experiential marketing is a way to engage customers by going above and beyond the traditional shopping experience. This can be done through activities like in-store sampling, “retailtainment” events – workshops, special appearances and touring installations – as well...
