by cspongberg | Dec 22, 2021 | Retail Execution Dictionary
See also “ISPU – Instore Pickup” For shoppers who swear by the convenience of online purchases, but still love a good in-store experience, this eCommerce model is a great compromise. Offering the best of both worlds, customers have the option to...
by cspongberg | Dec 22, 2021 | Retail Execution Dictionary
See also “showrooming” Here, the customer qualifies their purchase in-store and on mobile, then makes the final purchase online.
by cspongberg | Dec 22, 2021 | Retail Execution Dictionary
Beacons are small wireless transmitters that utilize Bluetooth technology to connect and transmit information to smart devices nearby, making location-based searches and interactions.
by cspongberg | Dec 22, 2021 | Retail Execution Dictionary
At its most basic level, Augmented reality (AR) is the capability that layers a rendering of digital images or information onto objects in a real-world environment.
by cspongberg | Dec 22, 2021 | Retail Execution Dictionary
In simplest terms, Artificial Intelligence (AI) is focused on training machines to learn human tasks. By processing large amounts of data and then recognizing patterns in the data, computers can learn from “experience” in order to automate tasks for a variety of...
by cspongberg | Dec 22, 2021 | Retail Execution Dictionary
An Application Programming Interface (API) is the code that governs the access point(s) for a server. It’s a structured way to allow applications to communicate with each other – defining the interactions between these software intermediaries, for example, which...
